ABSTRACT
When investigating the trends of popular music in the past few decades we can see that only a few received as much public attention as emo did. This music style, winning its fans mainly online and developing into a global trend within a few decades (O’Connor 2002; Ryalls 2013; Seganti and Šmahel 2011), appeared in the world of Hungarian mainstream pop somewhat belatedly but as a surprise. After that, emo began to be called the leading subculture of young people, not only by pop music, fashion and pop culture experts, but also teachers, psychologists and counsellors-that is, everyone getting in contact with this style one way or another. In Hungary the popularity of this style reached its peak between 2007 and 2011. However, following this period the general interest in emo disappeared almost overnight.
