ABSTRACT
This chapter discusses how we might identify workplace research as Linguistic Ethnography (LE) by pinning down a set of criteria that define LE, namely: aims, method and impact. Broadly speaking any research using ethnographic methodology, focusing on authentic data pertaining to language in use, and giving something back to participants, can be considered as LE. Whether it is explicitly styled as such is another matter. Examples of research that can be categorized in this way are discussed and used to highlight the flexibility of LE as an approach to workplace research.
