The colonization of event discourse
This chapter looks at the ways in which the norms, assumptions, practices and discourses of events management have been extended into two separate but related fields: leisure and popular cultural spaces; and the pedagogy and curricula of undergraduate degree courses. It focuses on how leisure and cultural spaces are being eventized through a process of colonization. The chapter also focus on the ways in which the academic study of leisure has become eventized. Reducing research to something called an 'output' is instrumental, and evidence of the game-as-events of the Research Excellence Framework (REF). Some universities insisted that the only measure of quality was if a research paper was published in a journal with a high impact factor. Human life and culture are shaped by the events that mark them. All human cultures have recognized the stages in life cycle, the structures that govern families and tribes, and the events associated with those stages and structures.