ABSTRACT
The chapter presents empirical, theoretical, or methodological contributions to ways in which 'alternative' cultural practices navigate and negotiate novel configurations of production/consumption relations. It examines the influence that popular culture and travel engagements have on Generation Y. The chapter highlights some areas where popular culture and alternative tourism can be valued as constructive factors influencing Generation Y. It shows where the alternative paths may lie and why food is 'a sustainability issue' aligned to the Slow Food movement and the participants can be in a cooperative rather than solely consumer relationship. The chapter steps away from the technical in alternative culture and brings back the spirituality of Gaia, but in a robust research framework. It suggests the leisure can evolve a new activism through the creation of safe and sacred spaces, the witch camp and these participants may obtain raised consciousness, personal transformation, while also enhancing their political and social justice efficacy.
