ABSTRACT
Marcus Loew's is a rags-to-riches story, like those of Adolph Zukor, Samuel Gold-wyn, Louis B. Mayer, and other the founders of the American film industry. Loew had another go at the fur business and barely escaped bankruptcy a second time when the fur trade collapsed. 'The Loew policy of vaudeville and pictures, no matter what kind of vaudeville or what kind of pictures that were made in those days, commenced to do business,' said Variety. The film business was changing, in no small measure due to Adolph Zukor. Zukor then teamed up with Daniel Frohman, a big theatrical producer, and signed up Broadway stars to perform feature film versions of their Broadway hits. Loew's new subsidiary was called Metro-Goldwyn Pictures. Metro-Goldwyn adopted Goldwyn's lion production logo and Howard Dietz's Ars Gratia Artis motto. The formal dedication of the Metro-Goldwyn studio took place in Culver City on 26 April 1924.
