ABSTRACT
The internal analysis will examine the financial resources, human resources, and organizational culture of the company. The first step in analyzing financial resources is to review the organization's financial records to determine its assets and debts. The second factor in the internal environment that needs to be analyzed is the availability of human resources. An assessment of the current organizational culture will determine whether it needs to be changed to encourage support of the implementation of the strategic plan. The most easily observable organizational clues are artifacts. The values and beliefs that are part of the organization should be reflected in its mission, vision, and values statements. Conducting secondary research will be part of the process of scanning the external environment. Secondary research that is part of scanning the external environment should be conducted on an ongoing basis. Socio-cultural issues, including political beliefs, social concerns, and cultural identity, are critical to analyze as they affect people's product preferences.
