ABSTRACT
The strategic plan is critical to success as it will get everyone in the organization involved in moving in the same direction to achieve the same goal. To ensure that everyone supports the plan, all employees should be involved in its creation. A SWOT analysis is a tool for organizing the data obtained through scanning and research into information that will then result in knowledge of what action to take. Information is created when data is analyzed, and its meaning for the specific organization is explained. The SWOT analysis is a popular business tool for decision-making as it is easy to understand and conduct. One model of determining a companywide competitive advantage is to use Porter's generic strategy. Some creative and cultural organizations can use product leadership as a competitive advantage strategy. Achieving each of these objectives will take a number of tactics. The goal should also be relevant to the overall strategy of the organization.
