Up to this point, we have established a deﬁnitional framework for what criticism is, why criticism is needed, and how it has evolved as a tool for electronic media analysis. We have also inventoried the functions of criticism and isolated the programmatic qualities that electronic media critics have emphasized. In later chapters we will examine the variety of approaches that media criticism can take. As we shall see, the range of methodologies is wide. But because all workable methodologies center on the funda - mental components of the communication process, it is helpful to examine that process ﬁrst.