ABSTRACT
Creativity is an ubiquitous concept attributable to territories, organizations and individuals. The productive activities of the cognitive-cultural economy are territorially concentrated, even though their market is global (Scott, 2010; Musterd and Gritsai, 2012; Bontje et al. 2011). Producers, on the one hand, tend to cluster to benefit from the performance improvements of the economies of scale and scope that emerge from the joint operation of firms in a specific territory (Scott, 2010: 70). On the other hand, local activities are imbued with the social and cultural character of the environment which, at the same time, offers the appropriate conditions for creativity and cultural development (Hall, 1998). The territory also confers a competitive advantage since competence is not only based on prices, but also on the specific qualitative attributes of the final product, including its specific origin (i.e. Milan and fashion).
