chapter  10
New Media and Business English
Pages 15

This chapter considers the need for multimedia literacy in business communication and offers some suggestions as to how this could be promoted in the Business English classroom. It features a number of studies that have thrown light on Business English student's needs and employers requirements for computer-mediated communication skills in their future employees. The chapter considers the multimodal nature of new media, which more often than not combine visual resources and textual resources or modes, and sometimes aural resources as well. In doing so it explores how task-based activities in the Business English classroom might incorporate new media, including social media. Teaching materials need to integrate different forms of communication as well as multiple media and technological tools. This increases student's awareness of the new media available to them and their awareness of how such media interface with one another and with traditional media.