ABSTRACT

This chapter describes intertextuality as a concept and its potential to articulated fluid notions of subjectivity and gender. Inescapable intertextuality is the kind of intertextuality that authors such as Kristeva, Barthes and Fiske describe, the intertextuality that is inherently and inevitably part of any text. People explores Lady Gaga as an intertextual media text, as she forms an excellent example in multiple ways, her music, her clothing et cetera all show intertextual complexity. Intertextual representations disrupt subject positions in various ways and on different levels. The word queer is defined as 'strange', 'weird' or 'peculiar' and in earlier days was used as a term of abuse for homosexual people. Gender roles and gender socialisation are interestingly disrupted by intertextual and queer representations. Sexualisation and pornofication are two contemporary buzzwords that are often used interchangeably. While sexualisation refers to turning everything into something sexual, pornofication refers to the use of aesthetic elements of the porn industry for non-porn media products.