ABSTRACT
Social networking sites operate through organic networks. Social networking sites such as Facebook are only one aspect of the multi-faceted phenomena of social media that allow a click and link process to a news site, to a YouTube video, to a blog, to Twitter, sending links, photographs and messages directly from your internet-enabled phone, through your social network site, in a thoroughly converged mediated experience. The popularity of and time spent on these sites have brought about new rituals of communication and prompted media theorists to reconsider the traditional contexts of mass communication and the traditional concerns of production, text and reception. Digital media and the internet in particular, are transforming our means of gathering information, communicating with each other and contributing to both these practices through creative production. Geveran notes how social marketing emerged on the internet. Using online social networks such as Facebook or MySpace, marketers send personalised promotional messages featuring an ordinary customer to that customer's friends.
