ABSTRACT
Successful Social Media Campaigns with Videos Videos have become a popular and powerful marketing tool. Th ere are many examples of successful social media campaigns that have used video eff ectively. Companies such as Dove, Under Armour, and McDonald’s have all used videos to help promote their brands or get their messages out. Some of the more successful videos do not outwardly promote a product. Instead, these videos engage viewers by educating them about an issue, problem, or cause through emotional storytelling techniques.
