ABSTRACT
This article concerns a form of migration in which people move between countries as part of multinational companies, and investigates the specific case of German and Korean companies in the Czech Republic as potentially superdiverse (and superdiversifying) contexts. It employs Language Management Theory to identify features and processes through which superdiversity may be manifested, but also to elucidate factors suppressing it, mainly tendencies toward homogenization or unification. These are connected to national interests and (language) ideologies as well as to standardization as one of the conditions of the globalizing world.
