ABSTRACT
This chapter explores to what extent the global agenda of Education for Sustainable Development (ESD) is an imagined global agenda or, in fact, an extrapolated cultural agenda that imposes culturally imprinted views of the world as a whole, including the framing of its bearers. It presents the example of World Wide Fund for Nature (WWF) serves to illustrate the educationalization of environmental problems and to show how this globally harmonized practice takes on national expressions when transformed through the national environmental and educational culture. The chapter focuses on the WWF Sweden refers to itself one of the most prominent national WWF organizations when it comes to educational issues. The language of WWF is characterized by globalism and symbols of a common world. Orangutans, tigers, and the WWF's famous symbol, the giant panda, are objects for care and salvation in Sweden, Indonesia, and the United States.
