ABSTRACT
Advertising plays an important role in the U.S. economy and fulfills many consumer needs. Advertising is so prolific and we have become so accustomed to seeing and hearing promotional messages that we do not always notice them. We will watch a string of television commercials, yet 5 minutes later, most of us are not able to remember what products or brands the commercials were advertising. We will flip through magazines and look at the full-color ads, but when asked what products we saw, there is a good chance we will not remember. The point is that advertising can have a subtle effect on us. We do not always realize the influence advertising has on our purchasing decisions.
