ABSTRACT

On the Taylor Swift fansite Taylor Connect, threads such as “The Swiftie Code” establish behavioral norms for Taylor Swift fans (sometimes referred to as “Swifties”), based on fans’ readings of her songs and her personal life. For instance, Taylor Changed My Life writes:

A Swiftie strives to…

Stays true to themselves, and doesn’t change for anyone.

Believes in love, prince charming, and fairytales.