ABSTRACT
One of the generally accepted assumptions in the discussion of discursive cultural identity in an intercultural context is that each culture has its own distinctive identity.
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and Communication, Vol. 13, No. 2, 148-164, https://dx.doi.org/10.1080/14708477.2013.770864
CULTURE AND IDENTITY IN NATIONAL AND TRANSNATIONAL CONTEXTS
In other words, a discursive cultural identity, once established, is seen as an inerasable birthmark or a pure ‘final form’ (Benedict, 1934/1989), incapable of, or resistant to, change. Identity formation is thus not perceived as a dynamic and interactive ongoing process which engages other cultures and involves change in its responses to different challenges at different times (Spencer-Oatey, 1992; Ting-Toomey, 1999). Consequently, change under the influences of other cultures is often deemed as corruption due to cultural imperialism.
