ABSTRACT
Just as you calibrated your language carefull y to engage the readers of the case, you need to remember that you are wri ting the 1M for professionals, most of whom are very familiar with your topic and the theory that dri ves decision making in your academic a rea. For that reason, the 1M is rarely as "fri endly" as the case itself. It is a formal, scholarl y document that foll ows a typical, although not universall y consistent pattern.
