ABSTRACT
During the time you have spent in the business school, you have been exposed to a great many theori es and concepts. Every class you have taken has introduced you to theories that relate directl y to the course material. Now is your chance to integrate those theories and make real li se of them. The case research study project is not about learning new theories; it is about considering the theories you have already met and using them to demystify actual business behaviors and situations.
