ABSTRACT

In his recent “reflections” on the role of advertising in American society, Pollay (1986) summarizes some attacks on the unintended consequences of television or radio commercials, print ads, and other forms of promotional messages. In general, Pollay assembles quotations from humanists and social scientists who see advertising as a socially destructive force and whose collective ideas constitute what Pollay regards as “a major indictment of advertising” (p. 31). *