ABSTRACT
Political marketing, to a larger extent, drew from disciplines such as sociology, political science, and psychology. The advanced model of political marketing is classified into two campaigns: the permanent marketing campaign and the political marketing process. Phillip B. Niffenegger proposed a concept of political marketing showing the use of the classic marketing mix tools for political campaigns. David Reid's concept is an attempt to apply some concepts from mainstream marketing to political marketing. It focuses on this element of the voting process that refers to voting understood as a buying process. Philip Kotler and Neil Kotler presented a six-stage process of marketing activities related to political campaigns. A professionally planned political campaign consists of environmental research, internal and external assessment, strategic marketing, setting the goals and strategy of the campaign, planning communication, distribution and organization, and defining key markets for the campaign.
