ABSTRACT
In every democratic system, political parties and candidates face a fundamental problem: how to communicate with voters and influence them so that they accept the candidate's leadership. The campaign is one that local voters will respond to, which means designing constituency-specific campaign messages and styles. The intention of such communication is to persuade voters to embrace the politician's views, which, in the area of political marketing, may be achieved through voting rallies, debates, information programs, or political advertising. Electoral debates conducted during presidential campaigns have become an inseparable part of political campaigns all over the world. One of the campaign volunteer's tasks is to influence citizens through persons whose opinions are respected in the community-opinion leaders. Political candidates and their program of appearances and meetings with voters are an important component of the campaign, but each campaign needs people who will work in the election committee and in the field as well.
