ABSTRACT
While W. Edwards Deming was a noted quality expert, the quote at the beginning of this chapter still serves as an important introductory statement for international business. Whether the aspiring international business is large, midsize, or small, the analysis done before venturing into foreign markets is crucial for success. Sometimes equally important is the level of ongoing analysis that is undertaken once the international venture has commenced. The analysis of national economies is an ongoing process; the nimble business is one that can respond to changes on the ground in all of its markets of operation. In order to respond in a timely manner, a solid foundation of understanding of the various markets is vital.
