ABSTRACT
Indirect lobbying, as its name implies, is more circuitous as a communications process than the direct lobbying we examined in the last chapter. Because it is more circuitous, there is an inherent risk of the message being garbled in the process and the additional problem of extraordinary costs involved in stimulating the grassroots or third parties into the lobbying game. Despite these problems, more and more lobbies are turning to indirect lobbying tactics to supplement the more traditional forms of direct lobbying. In this chapter we pay particular attention to such indirect tactics as coalitions, initiatives and referendums, boycotts, and demonstrations and media lobbying because they have become such an important part of the new style of electronic lobbying.
