ABSTRACT
In the last two decades intercollegiate sports have grown into one of the most popular and visible spon s industries in the country, with thousands of footba ll and men's basketball games te levised, and tens of mill ion s v iewers watching. This popul arity, coupled with the vast sums of money in volved in attendance and med ia rights, has highlighted a decade of scandals affli ct ing elite NCAA at hletic progntms. Many of the scandal s involve extra payments to student~ath let es, special benefit s to student-ath letes, ;lIld a ttempts by agen ts to funnel money to eli te athletes in order to gain them as clients for profes+ sionalleagues. The viola tion s cluster around rules justifi ed by the NCAA's core mi ssion that collegiate athletics should be (l1I/(lteur.
