ABSTRACT
The international marketer is a guest in the foreign country and must abide by the laws and regulations of the sovereign host government. The conditions and procedures under which business may be conducted within a nation's borders may be stipulated by the government in power because of its sovereignty. Analysis of the political climate permits the nature of the business environment and its permanency to be assessed. The United States has basically a two-party political system with fixed procedures for elections. Many of the political problems of marketing in foreign countries can be eliminated if governments affiliate and cooperate economically. All cooperating governments agree to relinquish various aspects of their sovereignty and integrate in ways that benefit everyone in the cooperating countries economically. Government leaders can implement a variety of policies that may affect adversely the international marketer.
