ABSTRACT
The mobile commerce products and services, which are being formed with the help of wireless technology, will drive the emergence of new business models at the same time as the products and services themselves will help shape new user contexts. There are several mobile services available on the Finnish market. Ring tones and icons are popular m-services in Finland. There were more female consumers who used sms than there are male users. A significant difference between male and female responses about use of mobile entertainment services is same. The majority of the users said they would definitely or probably continue to use routine mobile banking. There was a significant difference between male and female users of m-e-mail. Significant difference in responses between male and female users of m-ticketing services for making reservations for movies, concerts is same. Few of the respondents used the mobile lottery service. It is the fact that some mobile Internet adopters have moved on to m-commerce.
