ABSTRACT
Over the years, marketers have had a positive, defining impact on society. Marketers have influenced the creation of myriad goods and services that have lessened the drudgery of housework, enhanced consumers’ self-confidence and sense of style, and enabled consumers to use their time-a finite resource-in more productive and satisfying ways. Supply chain managers have wrung excess costs out of distribution systems, reducing unnecessary expenses to customers. Advertisers have entertained television audiences with novel and informative campaigns.
