ABSTRACT
Individual Mexicans increasingly participate in nongovernmental organizations that represent their interests in improving social conditions. In a nation where 7.1 percent of gross domestic product was spent on public order and security, Mexican businesses have sought to ameliorate these conditions and also to improve their image by including social awareness in their governance, marketing, and advertising. The media have held telethons to benefit the disabled, prizes were given for individual and corporate philanthropic activities, and networks of philanthropic groups were established.
