ABSTRACT
Chuck Walker is a retail advertising account executive for the St. Joseph Dispatch metropolitan newspaper. Chuck top salesmen for the St. Joseph Dispatch. He works way up from calling on "mom and pop" retailers to handling the automotive sector of the newspaper. The top-billing segment for the paper and was given only to the best salesperson. Mr. Urbandale loved Chuck Walker's aggressive style. He pleases with the results of the St. Joseph Dispatch's advertising program personally written letters to the newspaper's management praising Chuck's efforts. The publisher of the paper, Dick Heath, circulates the letters to his management committee for review. Mr. Heath says Urbandale Auto relies heavily on local radio and television until Chuck Walker took over the account. The newspaper keep up with the times, Mr. Heath had hired a new editor, Dan Frank. Dan was particularly interested in being a consumer advocate.
