ABSTRACT
Dr. Edward Johnson was the head of the advertising program at a large state university. He had grown the program from a few courses in the School of Communications to an entire Department of Advertising. Students flocked to the advertising program. They enjoyed hearing about the strategies behind familiar advertising campaigns and debated the virtues of advertising to children and other societal issues concerning paid communications. Dr. Johnson was a great teacher and had such a positive attitude that he attracted many students to the 'Survey of Advertising' class. National advertising serves primarily to artificially differentiate parity products and actually inhibits existing and potential competition. Justin Marks, an agency principal said that the only real reason to go into advertising is that one enjoys solving problems and making money. Anthropologist Bobbi Freeman said that advertising requires strong defences, toughness, nerves of steel, and the willingness to exploit one and others.
