ABSTRACT
Bill Meade looks out his window and pondered: "The world is getting closer and closer today, yet our company is only looking at the United States". He turns back to laptop and resumed silent contemplation of the screen, shaking head. Bill was the CEO of the publicly traded Prime Media Corporation. Prime Media is one of the leading media companies in the United States. The television stations are in strong markets such as Denver, San Antonio, and Phoenix but that wasn't enough to offset the slower growth in the print division. The Board of Directors of Prime Media wanted more growth out of the company. They are pushing Bill and his management team to consider moving into higher growth markets that were digital. Bill agrees digital media were a growth platform, he also believes international growth considered. It is an economic trends article that detailed the GDP (gross domestic product) growth in various world economies.
