ABSTRACT
Kyle was a rising star in the media department of Gotham Media, one of the top media planning and buying companies in the United States. As a media planner, he was responsible for helping his supervisor develop media plans and then coordinate the execution of those plans. Gotham Media was set up with specialists who purchased each medium from network television to print to online media. While the senior management of Gotham Media thought Kyle was a bit headstrong, they also thought that he was a rapidly rising media star. Based on Kyle's stellar performance as a media planner, he was promoted to a media supervisor. Kyle was in charge of a group of twelve accounts, three media planners and two assistant planners. Two of the media planners were roughly Kyle's age and one was ten years older. He decided that he should take a hand in every media plan that came out of his group.
