ABSTRACT
The Vineyard Agency founded in 1990, emerged south's successful advertising agencies. Staff totaled over two hundred people in 2001; the agency sees a creative powerhouse. The great work bases on the strategic thinking of Bill Vineyard, the founder of the firm. The agency is a contender for "Agency of the Year", which was a prestigious award given out by Advertising Age. Bill Vineyard dives man and he built the agency on what he perceived to be a gap in the market. Bill and his CFO looked over the March income statement, Bill began to see the impact that Tony Wright was making on his organization. The biggest blows to the agency came when his head account management person and his top creative team left to form their own agency. His creative product began to suffer and his usually reliable new business pipeline began to run dry.
