chapter  16
16 Pages

The Future of Consumer Decision Making in the Age of New Media Promotions and Advertising

As advertising enters a new age, it is accompanied by the rapid development of new media. This is an exciting and unpredictable time, and it may signal a considerable change in the way marketers interact with consumers and how consumers use information to make product and brand decisions. However, it is important to remember that just as history has shown that advertising changes with the development of each new medium, so too will advertising continue to grow and morph to fit the continually changing information environment.