Seasonality and Timing

What time of year your advertising runs is a critical factor in your advertising campaign. It may not be as critical as your target audience or your geographic selection, but proper timing can still make the difference between an effective campaign outcome and a marginal result. The time of the year affects media costs, media effectiveness, and consumers’ buying patterns. Nevertheless, there are lots of other advertising media scheduling factors that you must take into account, including schedule flexibility, the pace or rate of advertising, the share of advertising, and possible scheduling remedies for competitive actions.