ABSTRACT
This chapter presents an interview between Stephan Liozu and Andres Reiner about careers in pricing consulting and software. It discusses whether pricing is getting enough attention in the world of business today and also discusses whether it has improved over the past ten years. Sales organizations realize that by leveraging pricing technology they can win more deals and be more consistent and smarter in how they sell. People are seeing far more integration between pricing and sales. The chapter approaches the top three recommendations to top executives on how to improve their pricing culture and to get pricing more widely adopted and respected. First, it defines the vision around pricing success and articulates why it is important to the core strategy of the organization. Second, the chapter publicizes pricing wins and defines a way to communicate the successes, even if they are small. Finally, it views pricing as a way to bring competitive advantage to the business.
