ABSTRACT
In the spring of 1998, we stood before the Chiat/Day Building (1984-1991) on Main Street, Venice, CA (Figure 2.1). We were mesmerized by seeing the big binoculars, understanding why the building is also referred to as the Binoculars Building. We had previously seen other works by the couple Claes Oldenburg and Coosje van Bruggen, American Pop artists known for large-scale sculptures. Never before had we seen one of their sculptures integrated in a building. When we walked to the side wall of the extraordinary building, a big Apple billboard appeared. It said: ‘Think different’ (Figure 2.2). In the photo, a rather elderly person was staring at us. Soon, we discovered it was a photo of the architect of the building, Frank Gehry.
