ABSTRACT
This chapter discusses some assumptions about the nature of morality or about a central and significant part of morality. It expresses that morality involves both subscribing to moral standards and believing them to be justified. The cognitive judgment that subscription to a standard is justified does not necessarily generate the conative, affective and behavioural dispositions that constitute subscription. Judging that exercise would be good for us but failing to take it is one thing; judging that meat is murder but continuing to eat it is quite another. Ethical standards are sometimes but not always moral, and moral standards are sometimes but not always ethical. The reasons people have for moral subscription need not be ethical. It is important to recognise that non-moral subscription to ethical standards does not represent a failure of nerve, a regrettable reluctance to throw one's full conative weight behind one's considered ethical judgments.
