ABSTRACT

This chapter presents several examples of strategic ways of thinking, concluding with the 15 rules of strategic thinking. The strategist's 15 rules can also be used as algorithmic tools to guide the discovery, formation, development, and implementation of strategy, especially in markets with high levels of uncertainty and risk. From historical to contemporary strategists, the greatest strategizers continually develop their strategic thinking, challenge themselves with new ideas, and increase their strategic capacity. In strategic thinking, one first seeks a clear understanding of the particular character of each element of a situation and then makes the fullest possible use of human brainpower to restructure the elements in the most advantageous way. Regardless of which one of the three strategic approaches, namely New Dimensions Strategy (NDS), Improvement Strategy (IS), Combination Strategy (CS), is chosen, a strategist must remember that although detailed quantitative time-sensitive analysis is absolutely required, the crucial element in strategic thinking is always intuition.