chapter  9
Economic globalization and the potential for cultural homogenization
Pages 16

The results presented in the preceding three chapters suggest a robust, negative relationship between cross-societal cultural differences and the three facets of economic globalization we have examined. In the empirical models that have been estimated so far, we have consistently regressed dependent variable series that represent specific aspects of economic globalization on a variety of cultural distance measures and appropriate sets of control variables. The empirical models are constructed based on the prior literature and, thus, on the related theoretical intuition. Accordingly, there is an assumed direction of causality that runs from the cultural distance variables, and the other explanatory variables, to the measures of economic globalization. A separate strand of the literature, which has gained considerable attention in recent years, introduces the possible influence of economic globalization on cross-societal cultural differences.