ABSTRACT
The global sport broadcasting landscape has transformed substantially since the 1990s. These transformations have led to an increased competition for broadcasting rights acquisition. The capability for satellite broadcasting to reach a global market induces competition for a transnational audience. This competition by broadcasters has generated an exponential revenue growth for selected leagues, global sport governing bodies, clubs, franchises and players. With the global transformation of sport broadcasting, African competitions and sport audiences have become an integral part of the business of sport broadcasting. How have these transformations affected the business of sport in Africa?
This chapter analyses the impact that satellite TV has had on African football. The first part of the chapter outlines the history of television in Africa from its inception until the satellite transformation. The next part shows the implications of the media transformation for the key players of African football broadcasting. The chapter concludes with a discussion of the challenges that satellite TV broadcasting presents to the economic development of African football.
