ABSTRACT
This chapter focuses on how organisations and their employees communicate with each other. Good internal communications matters not just because it affects external reputation, but also because it helps organisations perform better, build employee commitment and is a pre-requisite for change. The chapter highlights that internal communication is about more than managing channels it is concerned with outcomes or results that it is often described as being business of shaping behaviours. Internal communication (IC) is a specialism within broad discipline of public relations that is gaining increasing interest among practitioners, having once been seen as minor area of importance. The chapter discusses the internal communication managers was to manage credible channels through which upper management shared news with staff. Professionals often saw IC as a box only to be ticked as they accumulated experience on the way up in their career. Many of the internal publications took a fiercely independent editorial line reflecting the journalistic instincts of many professionals.
