Let me start with a thumb-nail sketch of B.F. Skinner's diagnosis of our moral malaise and the contours of its cure. In his view we have a large-scale problem of survival - not just economic but social as well. The fabric of society is threatened by violence, greed, theft, drug addiction, pollution and so on. Largely to blame are our thoroughly inefficient and superstitious ways of bringing up the young. Encouraged by the antiquated belief in our autonomy we make appeals to reason. These are supported by a mixture of permissiveness and punitive measures. Permissiveness only lays the child open to haphazard influences other than those of parents and teachers and punishment has been shown to be counter-productive in relation to learning.