ABSTRACT

This new edition presents an applied, realistic view of entrepreneurial finance for today's entrepreneur. The book provides an integrated set of concepts and applications, drawing from entrepreneurship, finance, and accounting. The book's contents are designed to follow the life cycle of a new business venture. Topics are presented in a logical order, as entrepreneurs will likely face them as they begin the process of business start-up and move into growing the business.

A comprehensive financial statements template is included with the book. This tool allows for the application of many of the concepts to actual businesses, and will be a valuable supplement to the process of developing a full business plan. The templates are available for unlimited free downloads at www.drjeffcornwall.com.

chapter 1|12 pages

Introduction

part |2 pages

PART I BUILDING A FINANCIAL FORECAST

chapter 2|15 pages

Setting Financial Goals

chapter 3|21 pages

Understanding Financial Statements

chapter 4|21 pages

Revenue Forecasting

chapter 5|14 pages

Expense Forecasting

chapter 6|35 pages

Integrated Financial Model

part |2 pages

PART II MANAGING THE FINANCIAL RESOURCES OF A VENTURE

chapter 7|18 pages

Monitoring Financial Performance

part |2 pages

PART III SOURCES OF FINANCING

chapter 9|8 pages

Financing over the Life of a Venture

chapter 11|18 pages

Bootstrapping

chapter 12|17 pages

External Sources of Funds: Equity

chapter 13|21 pages

External Sources of Funds: Debt

chapter 14|18 pages

Financing the High-Growth Business

part |2 pages

PART IV PLANNING FOR THE ENTREPRENEUR’S TRANSITION

chapter 15|27 pages

Business Valuation

chapter 16|17 pages

Exit Planning