Each newsroom has its own style guide: a directory of FAQs about how that organisation’s staff should spell certain words, write sentences and structure information. This is so the finished broadcast keeps a strong on-air identity or brand, so the audience is clear about what to expect and can easily interpret the information, so news anchors can be confident that one script is similar in style to another . . . and so editors aren’t over-worked rewriting copy that could have been written ‘correctly’ originally.