Louis Bloom found a place where he fitted in. An ethically challenged world of broadcast news. He was up all night monitoring police messages, racing to incidents in time to get the chaos. He was part of an old and traditional maxim – If It Bleeds, It Leads. An ambulance-chaser immoral freelance who knew that blood and carnage made money, who would even pose bodies at the scene of a car crash to get a better shot. He did worse much later to help his career. He got the ratings material the station needed in a media-obsessed society. The audience knew that what they saw or heard on the news was not a computer game or fantasy.