ABSTRACT
New geographies of the internet age are referred to as neogeographies and therefore have a very particular scale of temporal reference, one that is even more recent than a term like Anthropocene. For the present, should the Anthropocene, as a name, become established, it will be a particularly acute tool for political change. Place-based practices link up with language to track names in NTNs through time, counteracting the language and practices of those in favor of the wind farms. Islamic State of Iraq and Syria (ISIS) operates through names not only by way of spatial interpellation and maps, but also literally through names. This chapter explores a topic of great fascination for geographical names, that of place branding through such channels as social media and Twitter hashtags. Tourism companies have always had to grapple with brands, whether of the companies themselves or of the locations and areas they serve as target markets and destinations.
