This chapter deals with both the implicit and the unconscious, to explore some of the insights that psychology offers into prestige at work. Firstly, a review of some themes in the study of academic motivation to help outline human drives, emphasising some of the literature on academic motivation to draw out the relevance of the issues in academic life. Secondly, the role of prestige in cognitive processing and decision-making is explored, one that is not always visible or available for reflection. From a prestige perspective, perhaps the more significant aspects of ideas about motivation include the desire for approbation through strong personal relationships and the self-actualisation. Job satisfaction has often been measured in large studies. Capelleras took a broad view, including context, intrinsic and extrinsic factors, in finding that there were four aspects that were the most important sources of satisfaction: inner rewards; role conflict and balance; economic compensation and security; and support and recognition.